Sunday, 3 July 2011

The Transformation And Development Of Scandinavian Airlines

By Grant Victor Xavier


Scandinavian Airlines is not the only airlines born out of war time eras in the twentieth century. One common attribute these start-up airlines shared with Scandinavian Airlines was their steadfastness. It takes a unique person to manage an airline and make it profitable. It's not a job for the faint-hearted. Two attributes that are observed in the airlines that succeed are innovation and risk-taking. Scandinavian Airlines (SAS) exhibited these traits in 1954 when they became the first airline to operate a trans-polar route between Copenhagen and Los Angeles. The launching of this trans-polar route made Scandinavian Airlines very well known and was regarded as a real publicity coup for the airline that increased their business and profits. We will bring you more enlightening details about Scandinavian Airlines in this article.

After the end of the first decade of the 21st century, SAS Global is responsible for international air carrier operations. The Scandinavian Airlines Systems is the number one airline operating in Scandinavia. The airlines flies to more than 100 destinations around the globe including points in North America and Asia. The Star alliance was formed as part of the consortium of airlines in the SAS. A huge part of the success for any airline is brand awareness and marketing. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. They figured out an air route over the North Pole with a maiden flight to Los Angeles on the west coast of the US. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." The destinations serviced by that exact route included Denmark, Alaska and Japan.

What Scandinavian Airlines did was no different that what any other airline had done around the world. Expanding and capturing as much of the market as possible is the goal. Garnering the domestic flight routes within Scandinavia is what made them succeed. The airline achieved that feat by simply gaining either partial or full control of the smaller airlines operating in their domestic areas. With hard work the SAS was able to acquire Air Canada and the company that owned Continental Airlines.

It's often a topic of conversation among airlines, discussing the alliances entered into by SAS over the history of the company. But let's not forget about code sharing agreements with non-alliance airlines. These code sharing agreements can easily be explained as a legal agreement between partnering airlines that is mutually beneficial. What this means for travelers is a broader availability of flights they can use to get to their destination and revenue sharing between companies depending on who holds the ticket. SAS maintains agreements such as these with Lufthansa, Austrian and United airlines. Another common occurrence with code sharing is called schedule integration which means fewer missed flights due to connection mishaps.

Some of the main hubs for the international airline Scandinavian Airlines, also called SAS, are located in Scandinavia and Europe. This is an interesting example of a major airline that is co-owned by three different countries in addition to public stock ownership. In the beginning stages, SAS revealed that the advancement of travel routes could turn out to be very rewarding. This business was capable of acquiring incredible amounts of public awareness by taking a step in developing new airways.

A major portion of the accomplishments among the company happened because of the foresight among the management during the later years of the twentieth century.

Of course, deciding on the best airline is only the initial step to enjoying an incredible vacation. If you select the best vacation destination, you are able to anticipate a calming time with the family anywhere you go. Begin planning your vacation today.




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