With all the ease of digital cameras and improvements in offset publishing, this season quite a few households intend to digitally impress family pictures on their yearly holiday greeting card. What could possibly be simpler? Merely upload your picture to an internet printer, pick a design template, edit your picture, click on the print option and your printed holiday greeting cards are shipped to your residence.
This sounds like an idyllic situation, but photography purists insist that digitally-printed holiday cards are not nearly as attractive as photographs mounted on the card. One experienced stationer and amateur photographer remarked, “Digitally reproduced holiday cards simply lack the quality and print resolution of photographs developed at a commercial printer. Some digital photo cards are quite attractive, but if you compare them side-by-side, the difference is apparent: Photomount holiday cards win hands-down.â€
Not every person would go along with this appraisal, but certainly after you consider the “efficiency factor†and reduced price tag, it's no big surprise that buyers have moved in the direction of digital holiday photo cards. “Let’s be realistic,†said this seasoned stationery store owner, “you receive an attractive quality holiday photo card - perhaps not the best quality - however, you avoid the need for mounting the photos with adhesive tape.â€
With this change in consumer purchasing behavior, main-stream printing companies have moved quickly to enhance their digital printing capabilities. In fact, industry leaders, Crane & Co. and William Arthur now offer clients the option of printing their photograph directly on the holiday greeting card or mounting their photographs on beautifully designed cards - often engraved - with pre-applied adhesive tape.
To see the variations in both printing techniques, it's wise to go to a certified stationery store in your area to check out printed examples personally. Regardless of what printing option feels like a fit, a variety of printing companies happen to be in the middle of their holiday card sale. Save anywhere for 20% to 50% by ordering your photo greeting cards prior to the end of September.
This sounds like an idyllic situation, but photography purists insist that digitally-printed holiday cards are not nearly as attractive as photographs mounted on the card. One experienced stationer and amateur photographer remarked, “Digitally reproduced holiday cards simply lack the quality and print resolution of photographs developed at a commercial printer. Some digital photo cards are quite attractive, but if you compare them side-by-side, the difference is apparent: Photomount holiday cards win hands-down.â€
Not every person would go along with this appraisal, but certainly after you consider the “efficiency factor†and reduced price tag, it's no big surprise that buyers have moved in the direction of digital holiday photo cards. “Let’s be realistic,†said this seasoned stationery store owner, “you receive an attractive quality holiday photo card - perhaps not the best quality - however, you avoid the need for mounting the photos with adhesive tape.â€
With this change in consumer purchasing behavior, main-stream printing companies have moved quickly to enhance their digital printing capabilities. In fact, industry leaders, Crane & Co. and William Arthur now offer clients the option of printing their photograph directly on the holiday greeting card or mounting their photographs on beautifully designed cards - often engraved - with pre-applied adhesive tape.
To see the variations in both printing techniques, it's wise to go to a certified stationery store in your area to check out printed examples personally. Regardless of what printing option feels like a fit, a variety of printing companies happen to be in the middle of their holiday card sale. Save anywhere for 20% to 50% by ordering your photo greeting cards prior to the end of September.
About the Author:
Sheila May is the owner of Therese Saint Clair, a leading stationery store located in Greenwich, CT. She writes frequently about photo greeting cards and Christmas photo cards.
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